MAMO INTERIORS – Top 15 Online Furniture Shops in Germany (by GQ)

Some moments arrive quietly, but carry deep meaning.Being named one of Germany’s Top 15 Online Furniture Shops by GQ Germany is exactly that: a quiet, powerful moment that touches something in me.

https://www.gq-magazin.de/lifestyle/artikel/moebel-online-kaufen-beste-onlineshops-interior

https://www.gq-magazin.de/lifestyle/artikel/moebel-online-kaufen-beste-onlineshops-interior

Yes, it’s an honor to be listed alongside big design names like Westwing, Connox, and Zara Home. But for me, it’s more than a feature. It’s a recognition of a very personal vision: that our surroundings shape how we feel. That beauty supports us. That design can have soul, and clarity is a form of care.

A story that starts at home

Over 13 years ago, I started working as an interior designer under the name MAMO INTERIORS.It was always about more than furniture – it was about creating spaces that made people feel grounded, uplifted, and connected to themselves.

In 2024, I took a leap and launched the MAMO INTERIORS shop in Ulm and online shop – independently, on my own.It’s deeply personal. A reflection of my own home.Every single piece in the shop is something I would choose for myself – and often already live with. Each object is handpicked: timeless, aesthetic, sometimes vintage, always meaningful.

This quote by Elsie de Wolfe has been my guiding light for years.And I truly believe that beauty isn’t superficial – it’s essential.

Especially in uncertain times, beauty becomes an anchor.A soft light, a sculptural bowl, a comforting chair – they hold more than function.They offer us calm, they remind us of who we are.

Design with soul. And with curation.

Why We’re One of the Top 15 Online Furniture Shops

In both my design work and my shop, I see one thing over and over again:People are overwhelmed.By trends, by endless options, by fast visuals.

What they really need is clarity. A trusted edit. A voice that says: “This works. This has meaning. This could be yours.”

That’s what I want MAMO to be – a calm voice in the visual noise. A place of carefully selected beauty. Of things that last.

A community that shares beauty

Yes, I run MAMO INTERIORS on my own.But I never feel alone.

Because over time, a thoughtful and wonderful community has formed around this space.People who value aesthetics, craftsmanship, emotion.People who see beauty not as luxury – but as part of a meaningful life.

This GQ moment? It’s not just mine. It’s ours.

🖤 Thank you for being here. For seeing MAMO. For sharing this journey.

→ [Discover the GQ Collection]

Love,

Maresa

Founder MAMO INTERIORS

From Vision to Reality: The Story Behind the MAMO INTERIORS Store Transformation

A Blank Canvas with Endless Possibilities

When I first stepped into the space that would become MAMO INTERIORS, it was almost impossible to imagine what it could be. The air was thick with the scent of dust, neglect and time, the floors were covered in a dirty, green carpet, and the ceiling felt as though it was pressing down on the room. The former thrift shop was cluttered, dark, and filled with years of forgotten objects. And yet, despite its state, I knew this space had something — something waiting to be uncovered, something with potential to become more than just a store.

For me this transformation wasn’t simply about aesthetics. It was about creating an atmosphere. A place where design isn’t just seen but felt, where every material tells a story, where space itself invites stillness and inspiration. I wanted MAMO INTERIORS to be more than a showroom, more than a shop. It needed to feel alive, to breathe, to hold space for both people and objects in an intentional way.

From the very beginning, there were challenges — tight deadlines, unexpected surprises, and the countless decisions that come with designing something from scratch. But through it all, the vision remained clear: to strip the space down to its essence and build something that felt honest, timeless, and deeply connected to what MAMO INTERIORS stands for.

The Transformation Process

The first step was letting the space breathe. We stripped it back completely, removing years of accumulation, tearing out the worn carpet, and revealing what lay beneath.

What we found was something unexpected — an original wooden floor, aged and rich with history. As Roy, my husband, and I carefully restored it by hand (the floor was uneven and machines wouldn't do), we discovered tiny sewing needles embedded in the cracks, remnants of a time long before us. It was a quiet reminder that spaces, like people, carry their past with them. Instead of erasing it, I wanted to embrace it.

With the structure laid bare, I had the freedom to reimagine its flow. The ceiling was opened up, allowing the space to expand both physically and visually. The industrial pipes that had once been hidden were now exposed, adding a raw honesty to the space.

For the lighting, I chose dimmable fluorescent tubes — not the obvious choice for a store, but something about their understated simplicity, their soft glow against the warm white walls, felt so right.

The walls themselves were kept minimal. I wanted them to serve as a quiet backdrop, a canvas for whatever would be displayed within the space. Most of them remain empty, allowing artworks and objects to take center stage, shifting and evolving with time.

Along one side of the store, a custom-built shelving system stretches from end to end, a framework for carefully curated pieces, a balance between structure and openness.

The counter, a key element of the space, was designed and built by my husband. Its clean lines were then finished with brushed stainless steel. From the moment I saw it, I knew it was exactly what the space needed — a subtle but striking contrast against the warmth of the wooden floor, something modern yet timeless, refined yet industrial.

Storage was a challenge. I wanted the space to feel open, uncluttered, and intentional, but I also needed functionality. The solution came in the form of a full-height shelving system, hidden behind a soft beige curtain. It blends seamlessly into the space, adding a sense of warmth while keeping the practical aspects out of sight.

MAMO INTERIORS: More Than a Store

MAMO INTERIORS isn’t just a retail space — it’s where I work, where I create, where I curate. It’s where I design private homes, boutiques, cafés, and restaurants, where I shape interiors that are deeply personal, spaces that reflect the lives and stories of the people who inhabit them.

The store is open to all on Thursdays, Fridays, and Saturdays, welcoming those who seek inspiration, who want to linger, who appreciate the beauty of carefully considered objects. The collection is ever-evolving, spanning from iconic design classics to collectible contemporary pieces, from pre-owned treasures to everyday objects that elevate the home.

Art & Community: A Space That Evolves

More than just a store, MAMO INTERIORS is also a gallery, a space that transforms with each exhibition. Since opening, I’ve had the privilege of curating shows that bring depth and dialogue to the store, and I feel incredibly fortunate to have worked with such extraordinary artists.

Timur Lukas' Unkonkrete Gefühlslage brought a profound stillness to the space with his delicate arrangements of objects that explore the timeless beauty of classical still life. Lukas, inspired by the ancient world, invites us to reconsider the physicality of everyday objects, offering a modern take on the ancient art of vase painting. His work has a way of grounding the viewer, allowing each piece to speak not just about its form but about its history and presence in the space. I am grateful to have shared his exploration of still life and texture.

Laurentius Sauer’s The Horses Run at Night was equally transformative, with his bold expressions and intense themes of masculinity, power, and myth. Sauer’s work explores the tension between human vulnerability and authority, often embodied through his depiction of horses and symbolic objects like police badges and sheriff stars. His raw brushstrokes and incorporation of graffiti elements add a striking sense of modernity and defiance to his mythic narratives. It has been an honor to host his thought-provoking works, where he confronts both history and personal identity with every brushstroke.

Janina Röhrich’s Skin explored themes of texture and humanity in a deeply intimate way that felt perfectly aligned with the philosophy of MAMO INTERIORS. Her ability to engage with the physical and emotional aspects of skin resonates powerfully, making the space feel alive with a profound connection to the human experience. Her exhibition added a layer of sensitivity and vulnerability that left a lasting impact on all who viewed it.

Franziska Marie Nebel, with her captivating ceramic sculptures and intricate drawings, brought another dimension to our space. Her works feel tactile and grounded, inviting viewers to connect with their physical form and the artistry in each curve and mark. Her approach to ceramics offers a beautiful balance of delicate intricacy and bold, expressive design—adding a rich layer to the gallery’s evolving narrative.

And of course, Laura Benz’s work has consistently pushed the boundaries of how art interacts with space. Her dynamic approach to color, texture, and form creates immersive experiences that feel like they reach out and engage with the viewer. Her works challenge the traditional confines of a canvas and invite us to question how art can be a truly interactive experience, rather than just a display.

To work with these incredibly talented artists has been a true privilege, and I’m beyond grateful to be able to share their exceptional works with you. MAMO INTERIORS continues to evolve, not just as a space, but as a living, breathing gallery shaped by the voices and visions of remarkable creators.

But MAMO INTERIORS is more than just exhibitions — it’s a place for gathering, for creative exchange, for building something meaningful. The workshops and events that have taken place here —whether it’s yoga with Raha from For the love of, ceramic workshops with Franziska Marie Nebel, or incense rituals with Eva from Pavafuma — have added another layer to what this space represents. It’s not just about interiors, but about the way we live, the way we experience our surroundings, the way we connect.

A Reflection of the MAMO Philosophy

This transformation wasn’t about trends or aesthetics for the sake of aesthetics. It was about creating something that feels real, something that embodies the philosophy of MAMO INTERIORS.

It’s about timelessness over trend. Curation over excess. Spaces that are not just beautiful, but deeply felt.

MAMO INTERIORS is a store, a gallery, a design studio. But more than anything, it’s a reflection of everything I believe about beauty, aesthetics, and the human experience — that they should go beyond appearances, that they should foster connection, create atmosphere, and inspire a sense of well-being. It’s about creating spaces that encourage reflection, spark conversation, and bring a sense of comfort to all who enter.

Maresa

Poetik des Raumes – Light, Objects, and Memory

The Subtle Language of Interiors

Some books change the way you see the world. Poetik des Raumes by Gaston Bachelard is one of those for me. It’s not a book about architecture in a technical sense, nor is it about interior design in the way we typically think of it. Instead, it’s a book about how we experience space—how our homes, our rooms, and even the smallest corners in them hold emotions, memories, and meaning.

In Poetik des Raumes Bachelard explores the way spaces shape us, not just physically, but emotionally. He speaks about the poetic nature of a well-loved armchair, the way a small attic room can hold entire worlds, the deep sense of security found in a childhood home. Reading it, I was reminded that a home is never just a collection of furniture, nor is it only about aesthetics. It is about presence, about emotion, about how a space allows us to be.

I have always been drawn to this idea—that interiors are not just designed but felt. That the way light falls in a room, the way objects interact with their surroundings, and even the textures we choose all influence our state of mind.

This is something I think about constantly at MAMO INTERIORS, where I curate spaces with the same intention that an artist composes a painting. I want a room to feel like it belongs to the person inhabiting it, to carry a quiet presence rather than being just a staged setting.

Design That Breathes

A space should breathe. It should expand and contract with the rhythm of daily life. Too often, design becomes rigid—rooms are arranged in a way that looks good in a photograph but doesn’t live well. The best interiors are fluid, responsive, changing with time and use.

The Plia Chair by Castelli, which sits in my space, is a perfect embodiment of this philosophy. Designed in the 1960s, it is a study in lightness and flexibility. Its transparent frame allows it to blend into its environment, almost disappearing at times, and yet it has an undeniable presence. It is there, but it does not impose.

PLIA CHAIR BY ANONIMA CASTELLI

This is something I admire in design—the ability for a piece to exist in harmony with its surroundings rather than demanding attention. Too often, we are told that interiors should impress, that they should be filled with statement pieces and bold gestures. But I believe that the most powerful spaces are often the quietest. They don’t shout. They don’t overwhelm. Instead, they unfold, revealing themselves slowly over time.

This is why I always return to natural materials, soft neutral tones, and furniture that allows space to exist around it. There is beauty in restraint, in choosing objects that enhance rather than dominate a room.

The Poetry of Interiors in Everyday Life

I often think about the small, intimate moments that make a space feel like home. The way the light changes throughout the day, creating shifting patterns on the walls. The comfort of a chair that has molded itself to your body over time. The weight of a book resting on a glass tabletop, waiting to be picked up again. These details may seem insignificant, but they are the very things that define the atmosphere of a space.

Bachelard speaks about how a home is not just a structure—it is a collection of experiences, a container for dreams. A well-designed space should never feel like a showroom; it should feel like a place where life happens.

This is why I resist fleeting trends. Trends tell us what is "in," but they rarely tell us what feels good. A space should not be dictated by what is currently popular but by what resonates.

When I design, whether it is for a client or for my own home, I ask myself:

• Does this space allow for stillness? Can you sit here and breathe?

• Is there a balance between structure and softness? Does the room feel harmonious?

• How does light interact with the space? Does it shift beautifully throughout the day?

• Do the objects here feel intentional? Are they meaningful rather than just decorative?

• And most importantly: Does it feel like home?

The Role of Memory in Design

One of the most beautiful ideas in Poetik des Raumes is that spaces hold memories. The creaking of an old wooden floor, the way a childhood home still smells familiar decades later, the comfort of a room that has seen years of life unfold.

I think about this often when curating interiors. The best rooms are not just designed—they tell a story. An antique table that has seen generations gather around it. A handwoven rug that has been passed down. A ceramic cup with imperfections that make it feel deeply human. These objects carry presence. They connect us to something larger than ourselves.

This is why I love working with collectible design, pre-loved pieces, and objects that are made to last. There is something incredibly special about surrounding yourself with pieces that have meaning—whether they are vintage finds or contemporary works by artisans who pour their soul into their craft.

A home should never feel static. It should evolve, accumulate layers, and grow with time.

MAMO INTERIORS: A Space That Reflects This Philosophy

At MAMO INTERIORS, this is what I strive for. Whether through interior design projects, curated objects in the shop, or exhibitions in the gallery space, my goal is always to create environments that are more than just beautiful—they should feel like something.

I want people to walk into a space and sense its quiet power. To notice the way textures interact, the way certain pieces create a rhythm, the way a well-placed chair invites you to sit and stay a while.

And more than anything, I want people to understand that design is not just about how something looks—it’s about how it makes you feel.

So I ask you: What does your home say about you? What objects in your space hold the deepest meaning for you?

I’d love to hear your thoughts. Drop a comment below or send me a message—I always love connecting over design that is thoughtful, personal, and deeply human.

Maresa